Hi,
I love LastPass. I really do. I'm happy premium user. But. First year $12 - it was awesome price. Second year $24 - it was fair price for the functionality. This year you ask me for $36 which is limit price and I'm a little bit disappointed, but I'll pay it to you. But if next year price would be more than $36 I'll look for alternative or stick with my browser's password manager. It is nice you are adding a lot of features I don't need, but I'm on premium plan just because I want my passwords synchronized between computers and mobile devices. And the price is starting to be an issue for me. Next time I might spend few hours by migrating to other service.